SEVERED THUMB DRIVES
Justin Poulsen is a conceptual photographer who specializes in building physical props – rather than relying solely on digital wizardry – to make ideas come to life. To demonstrate this, we worked with Justin to create severed USB thumb drives. Molded from his own thumb and loaded with his portfolio, they allow potential clients to experience both the tactile and visual quality of his craft.
Within two weeks of launching, the thumbs gained over 5.2 million impressions online. It’s been talked about by Gizmodo, CNET, PSFK and Laughing Squid among many others. Daily traffic to Justin's website/portfolio has increased by an average of 1750%.
SMALL BUSINESS CARD